NWHN - National Women's Health Network

National Women's Health Network is an independent health care provider and advocacy organization that caters to women as a sister to Planned Parenthood. 

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The CEO found the need to re brand their non-profit to connect their growth with their audience of independent  and strong women ages 15-32. 

Inspired by Saul Bass, the design revolves around color blocks and contrast, focusing on typoography for impact . The fonts chosen evoke strength and solidarity  with  a san serif, such as Gilroy , and Tiempos for a structured serif with a twist of personality.

 

One area of the Brand Audit that ended up being a key point, is the simplification and modernizing of the desktop and mobile version of the website. 

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Instead of patterns and illustrations driving the graphic elements, strong photography is used to drive story and focus on the audience. 

Having women as the  center piece of the brand, a logo was developed that highlights a female profile in a continuous line,  drawing attention to the non profit name locked up to the right. The logo is applied to a series of collateral forms, taking advantage of the color blocks and asymmetrical elemtns of  the brand. Additional collateral  include buttons, name badges and fliers.

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Finally, a brand manual was developed to ensure that future designers, leaders and purveyors of the NWHN will all experience the same level of professional representation and confidence.