NWHN - National Women's Health Network
National Women's Health Network is an independent health care provider and advocacy organization that caters to women as a sister to Planned Parenthood.
The CEO found the need to re brand their non-profit to connect their growth with their audience of independent and strong women ages 15-32.
Inspired by Saul Bass, the design revolves around color blocks and contrast, focusing on typoography for impact . The fonts chosen evoke strength and solidarity with a san serif, such as Gilroy , and Tiempos for a structured serif with a twist of personality.
One area of the Brand Audit that ended up being a key point, is the simplification and modernizing of the desktop and mobile version of the website.
Instead of patterns and illustrations driving the graphic elements, strong photography is used to drive story and focus on the audience.
Having women as the center piece of the brand, a logo was developed that highlights a female profile in a continuous line, drawing attention to the non profit name locked up to the right. The logo is applied to a series of collateral forms, taking advantage of the color blocks and asymmetrical elemtns of the brand. Additional collateral include buttons, name badges and fliers.
Finally, a brand manual was developed to ensure that future designers, leaders and purveyors of the NWHN will all experience the same level of professional representation and confidence.