STEM stands for Science, Technology, Engineering and Math, but the addition of Art (A) morphs it into STEAM. This conference hosted by the University of San Diego gets a fresh face for the fall semester!
Inspiration for this project came from school supplies, and Modernism simplicity. Relying on geometric shapes, Geogroteque provides a clean legibility, while Reross injects fun and imagination to a program meant for a younger audience. The logo was developed to be a simple wordmark with subtle alterations to contrast an energetic and dynamic pattern of rectanglels, circles, half circles and triangles. Bright geneder neutral colors vibrate amongst one another in layered designs, utilizing a custom stenciled effect for the STEAM acronym. These colors and complex patterns are applied to totes, post cards, buttons, badges and pamphlets.