WcDonald's Immersive Dining Pop Up

WcDonald's Immersive Dining Pop Up

DETAILS
OVERVIEW
HIGHLIGHTS

EMPLOYER:
Show Imaging,Inc

CLIENT:
McDonald's
We Are Social

ROLE:
Lead Animator on
MC; Flurry

TOOLS:
Photoshop, Procreate, Illustrator, Character Animator

The WcDonald’s Immersive Dining Experience is an interactive event inspired by the manga parody of McDonald’s, blending themed visuals, digital media, and pop culture. My main role in this project was to animate Flurry, the Main Character or as I like to say the MC Flurry. To do this I used a blend of adobe programs and ultimately finished with Adobe Character Animator.

Challenges + Solution:
From the time that I got the materials to when the opening day of the pop up, our team had approximately two weeks to animate all of the footage of Flurry for the show. Along with that, we were requested to use Character Animator, which was a new program for our team, so I spent some time researching and learning how to use the application and then hit the ground running, staying up til 3am on some days to get the product in for the client!

WEBBY
AWARDS
WINNER:
First Place for Advertising, Media & PR Installation or Experience 2025


  • I got to work on an anime project, and was even very loosely connected to a studio. My inner nerd is happy.

DETAILS
OVERVIEW
HIGHLIGHTS

EMPLOYER:
Show Imaging,Inc

CLIENT:
McDonald's
We Are Social

ROLE:
Lead Animator on
MC; Flurry

TOOLS:
Photoshop, Procreate, Illustrator, Character Animator

The WcDonald’s Immersive Dining Experience is an interactive event inspired by the manga parody of McDonald’s, blending themed visuals, digital media, and pop culture. My main role in this project was to animate Flurry, the Main Character or as I like to say the MC Flurry. To do this I used a blend of adobe programs and ultimately finished with Adobe Character Animator.

Challenges + Solution:
From the time that I got the materials to when the opening day of the pop up, our team had approximately two weeks to animate all of the footage of Flurry for the show. Along with that, we were requested to use Character Animator, which was a new program for our team, so I spent some time researching and learning how to use the application and then hit the ground running, staying up til 3am on some days to get the product in for the client!

WEBBY
AWARDS
WINNER:
First Place for Advertising, Media & PR Installation or Experience 2025


  • I got to work on an anime project, and was even very loosely connected to a studio. My inner nerd is happy.

All works presented on this website belong to Shay Larby

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All works presented on this website belong to Shay Larby