IGNITE

IGNITE

DETAILS
Employer
Client
Role
Tools

Personal Project

Education institutions for kids 11-18

Graphic Designer
Illustrator

Photoshop, InDesign, Illustrator

OVERVIEW

Ignite is a S.T.E.A.M conference hosted by the University of San Diego to entice children and teens to take an interest in the essential careers. The organizers want a unique one-time theme for 2020 to be executed in a festival type setting on the USD campus that appeals to innovative youngsters 11-18.

TRANSLATION

Inspiration for this project came from school supplies, and Modernism simplicity. Relying on geometric shapes, Geogroteque provides a clean legibility, while Reross injects fun and imagination to a program meant for a younger audience. The logo was developed to be a simple word mark with subtle alterations to contrast an energetic and dynamic pattern of rectangles, circles, half circles and triangles. Bright gender neutral colors vibrate amongst one another in layered designs, utilizing a custom stenciled effect for the STEAM acronym. These colors and complex patterns are applied to totes, post cards, buttons, badges and pamphlets.

HIGHLIGHTS

The logo was the most fun I've had on a project so far. The combinations and potential made this a top ten brand for me!

DETAILS
Employer
Client
Role
Tools

Personal Project

Education institutions for kids 11-18

Graphic Designer
Illustrator

Photoshop, InDesign, Illustrator

OVERVIEW

Ignite is a S.T.E.A.M conference hosted by the University of San Diego to entice children and teens to take an interest in the essential careers. The organizers want a unique one-time theme for 2020 to be executed in a festival type setting on the USD campus that appeals to innovative youngsters 11-18.

TRANSLATION

Inspiration for this project came from school supplies, and Modernism simplicity. Relying on geometric shapes, Geogroteque provides a clean legibility, while Reross injects fun and imagination to a program meant for a younger audience. The logo was developed to be a simple word mark with subtle alterations to contrast an energetic and dynamic pattern of rectangles, circles, half circles and triangles. Bright gender neutral colors vibrate amongst one another in layered designs, utilizing a custom stenciled effect for the STEAM acronym. These colors and complex patterns are applied to totes, post cards, buttons, badges and pamphlets.

HIGHLIGHTS

The logo was the most fun I've had on a project so far. The combinations and potential made this a top ten brand for me!

All works presented on this website belong to Shay Larby

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Website designed by Shay Larby 2025

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All works presented on this website belong to Shay Larby