DETAILS

Personal Project

International travel and hospitality

Graphic Designer
Illustrator
Packaging Designer

Photoshop, InDesign, Illustrator

OVERVIEW

Laline Hotel is a high end hotel line in Switzerland that merges Georgian era decadence with Scandinavian minimalism. The owner and her family saw the need to create a simple brand to convey their unique experience online as well as locally to invite travelers 25-40 who seek an authentic hospitality experience rooted in tradition and elegance.

TRANSLATION

Laline is inspired by Swiss design and the opulence of French Georgian architecture. FS Sienna and Ivy Mode play off one another's similarities as thin, high contrast, san serifs; yet unique enough to be magnified and show off refined tails,

and ligatures. The logo is a natural cursive that loops around with a mono weight swash to give a signature feel, reflecting the authenticity of the hotel. A pattern was created based off the Alpine wildflowers before they bloom, the original illustration can be broken down to create a small organic dot, graceful intersecting lines and a smaller cutting of the main plant to be used as dividers and texture throughout the brand.

HIGHLIGHTS

This project was a challenge to myself to design minimal and clean - I tend to design the kitchen sink, cabinets, counters and oven range before scaling back.