DETAILS

Personal Project

NWHN Women's Health Advocate

Graphic Designer
Illustrator

Photoshop, InDesign, Illustrator, Figma

OVERVIEW

National Women's Health Network is an independent health care provider and advocacy organization that caters to women as a sister to Planned Parenthood. The CEO found the need to re brand their non-profit to connect their growth with their audience of independent and strong women 15-32.

TRANSLATION

Inspired by Saul Bass, the design revolves around color blocks and contrast, focusing on typography for impact . The fonts chosen evoke strength and solidarity with a san serif, such as Gilroy , and Tiempos for a structured serif with a twist of personality. Instead of patterns and illustrations driving the graphic elements, strong photography is used to drive story and focus on the audience. Having women as the center piece of the brand, a logo was developed that highlights a female profile in a continuous line, drawing attention to the non profit name locked up to the right. The logo is applied to a series of collateral forms, taking advantage of the color blocks and asymmetrical elements of the brand. Additional collateral include buttons, name badges, fliers and pencils.

HIGHLIGHTS

Women's health is a non-negotiable. Assisting that truth and trying to keep it from being overwritten is a huge reason why I got into art in the first place.